Frédéric Filloux, better than anyone else before, on the troubles affecting news publishers’ business:
“The essence of what we’re seeing here is a transfer of value. Original stories are getting very little traffic due to the poor marketing tactics of old-fashioned publishers. But once they are swallowed by the HuffPo’s clever traffic-generation machine, the same journalistic item will do tens or hundreds of times better traffic-wise.
Who is right? Who can look to the better future in the digital world? Is it the virtuous author carving language-smart headlines or the aggregator generating eye-gobbling phrases thanks to high-tech tools? Your guess. Maybe it’s time to wake up.”