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That’s the nuclear option. If Apple follows through on this line, that means no more Kindle books, no Nook books, no content from third-party magazine apps like Zinio, and more. It would break half the reason I want an iPad—to read books from any source I want, like Kindle. Blocking stuff I buy from other services that I used to be able to read on an iPad won’t make me buy iBooks or other content from Apple; it’ll push me elsewhere. And it’s just desperate.